Three for the Road TV show are coming together for CBS’s unused singing competition, the Road TV show, which debuts on Sunday, October 19. Blake Shelton co-created the show that features rising artists opening for Keith Urban. Gretchen Wilson is their tour manager. It was the culmination mix," Wilson tells TV Insider. You can find three people more unique than us. Each of us contributed a unique and intriguing item to the discussion. It benefited every one of these musicians.

The nation legend said she’d gone through time with Shelton after doing a few appearances together all through their long careers. In any case, she didn’t know Urban as” some time before shooting. We’ve seen each other a lot in passing and have always been really super nice and extremely kind to me. I think I felt like I knew Blake a small bit better, she admits.

Wilson describes Shelton as his “typical self” during the shoot of The Street. He finds Shelton fair, entertaining, and amusing. Shelton is always joking around and seems to be having a great time. It’s simple to be around someone who is always enjoying themselves and having a great time,” she adds.

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And they couldn’t be more inverse. Keith is the consistent professional. He’s entirely focused on work, highly business-oriented, and genuinely impressive. Being around him fairly makes you kind of need to look at yourself like, ‘Do I have my shit together or not?’ He’s fair and so professional. He’s fairly well put together, and he’s fairly got it all impeccably aligned. Scroll down to see more from our chat with Wilson. Find out why she joined The Street, what makes it different from other singing competitions, and more.

What Is The Road?

The Road is a new singing competition series. It has been developed for the fall 2025 television season. The framework is different than many usual studio-shows. It has been built to show the real life of touring musicians. The viewer is taken behind the scenes. A group of emerging artists are followed as they travel, perform and compete.

Plot / Format

In the show, 12 rising musicians are picked. They are placed on tour with a superstar headliner. They perform as the opening acts at live venues across America. The venues are in cities and music halls that reflect real touring life. The audience at each stop helps decide who will move on, and volunteers are eliminated along the way.

The winner will be the one who proves they can win over a crowd, handle life on the road, and stand out. The format is a mix of documentary style and competition show. It is designed to show the “gritty and unforgiving” side of being on tour.

Cast & Key Figures

Some of the major names behind The Road include:

Keith Urban — He will serve as the headlining superstar on tour.
Blake Shelton — He is an executive producer and creative lead.
Taylor Sheridan — Also an executive producer, bringing a storytelling and production background.
Gretchen Wilson — She will serve in the role of “tour manager” of the show, guiding the performers.

Contestants (Season 1): The list of 12 emerging musicians has been revealed. Some names include: Adam Sanders; Billie Jo Jones; Blaine Bailey; Briana Adams; Britnee Kellogg; Cassidy Daniels; Channing Wilson; Cody Hibbard; Jenny Tolman; Forrest McCurran; Jon Wood; and Olivia Harms.

Release Date & Where to Watch

The series is set to premiere on Sunday, October 19, 2025, at 9:00 p.m. ET/PT on CBS.

Episodes will also be available for streaming on Paramount+.

Why It’s Trending / What’s New/

The show brings together big-names from the music and TV world. The combination of Blake Shelton and Taylor Sheridan gives it a unique angle beyond a normal music competition.

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It tries to capture real touring life. Instead of a studio set, the performers are moving from city to city, facing actual audiences and conditions. This fresh angle makes it distinct.

Fans of country music are likely to be especially interested. Also, viewers who like behind-the-scenes and reality-drama styles will be drawn in.

What to Expect from Episodes?

Each episode will focus on a tour stop: the performance, the crowd reaction, the decision who stays and who goes.

Viewers will see both on-stage and off-stage moments: rehearsals, travel, tension between contestants, and mentor feedback.

Eliminations will occur as the tour moves from city to city. The stakes will increase.

Along the way, guest country stars will appear as advisors or mentors.

Who Should Watch

Fans of music and singing competitions will enjoy the format.
Country music fans are a natural fit, given the cast and tour style.
Viewers interested in reality shows with a twist (tour-life, travel, real venues) will find this interesting.
If you like seeing the journey of artists (not just one performance), this show will appeal.

Final Thoughts

The Road TV show brings something fresh to the singing competition genre. By mixing real-world touring with performance, travel, and elimination, it promises drama, realism, and music.

The combination of high-profile producers and a strong cast of contestants raises expectations. If you like music shows, touring stories, or country stars, mark October 19, 2025, in your diary. The tour bus is ready, and so are the dreams of the artists.